Customer Relationship Marketing CRM
If you have 1 or more sales persons in your organization, then you will need to keep stats to play the sales game and win. Remember: “Sales is a Contact Sport and the more contact you make the more success you will have”.
A good Sales Force Automation system, which is usually part of a Customer Relationship Marketing system (CRM), not only keeps stats on your reps but helps you plan structured and targeted marketing campaigns. It will help you send personalized letters, faxes, SMSs and emails to prospects and customers that have identified a specific need or have a type of behavior that are worth recording for future communications.
CRM and SFA help you systemize your business so you and your staff communicate with your customers and prospects in a consistent, professional manner. Recording every contact with your customers and prospects ensures that problems are addressed and any revenue opportunities are followed up.
Which CRM will Suit Your Requirements?
At Axsapt we are specialists in a number of CRM solutions that have handle a wide range of requirements:
- Legrand CRM - Feature rich out of the box CRM. Does not require the Internet to operate. Legrand CRM works on the synchronisation model, where you have a common database with remote users synchronising local copies. There are many user defined fields available to suit most requirements and virtually all field names can be changed to your terminology or local language. Legrand CRM provides the most synchronisation options than any other CRM on the Australian market without any add-on. Supported Accounting systems include: Sybiz Vision, ABM, MYOB, Quickbooks and Finance Plus. As well as synchronising Customers and Suppliers, you can view transactions and current balances of your accounts.
- Genesis BRM - This product is specifically for Sybiz Customers and is purpose designed to handle interactions between Employees/Customer/Suppliers and Related Entities. Reporting is also very powerful. Limited integration with Sybiz Vision is provided.
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